Saturday 20 November 2010

the Custard Factory



Every Anglophile knows what the custard is, but not everyone knows - that this traditional English sauce, eaten with so many traditional puddings, was created in Birmingham! It was first made in 1840s by pharmacist Alfred Bird, for his wife who was allergic to eggs. This egg-free alternative very quilckly swept away the original egg-based custard sauce and went into mass production! It was produced in the Custard Factory in Digbeth. The factory was built 100 years ago by the inventor of custard, and as you can read on the Custard Factory website, at one time he had even a thousand people working there. After many years original Bird's Custard is still there, available on the supermarket shelf. Also the building, where it was produced, remained till today and  is home to a vibrant community of 500 artists and small creative enterprises. Artistic comunity has been there since 1990. 

Custard Factory circa 1995:


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